Cash News
The 2024 election delivered a stark lesson to a Democratic Party reeling from a sweeping political defeat of generational proportion: ignoring the transformative potential of cryptocurrencies like bitcoin and other digital assets comes at a political cost. While the Republican party and President-Elect Donald Trump embraced bitcoin, specifically, as part of a broader platform of economic deregulation to clear the way for robust development of the web3 economy here in the United States, Democrats largely failed to engage, dismissing it as speculative, unregulated, or a vehicle for crime. The result? Crypto became a formidable political force, reshaping Congress, critical Senate races, and the White House.
As Democrats regroup, the challenge is not merely about acknowledging past strategic mistakes, leadership missteps, and misinformed rhetoric. It’s about crafting a forward-looking strategy that aligns the promise of digital assets with broader progressive goals and avoids ceding the nonpartisan topic of digital asset innovation and decentralized finance to the GOP. Crypto—originally intended by Satoshi Nakamoto to be an encrypted peer-to-peer means of money transfer—represents far more than a passing financial trend; it offers unique opportunities for self-determined economic empowerment, especially in communities historically (and systemically) excluded from wealth-building. With the GOP already promising to advance pro-crypto policies as part of Trump’s America First Plan (developed from his Agenda 47, a slimmed down version of Project 2025), Democrats must offer a competing—or, better yet, complimentary—vision that integrates crypto assets and blockchain technology into a framework of equity, education, and grassroots innovation beyond financial and technology siloes.
Crypto’s Political Rise And What It Reveals
The crypto industry’s influence on the 2024 election was undeniable. Super PACs like Fairshake raised $169 million, directing funds toward races critical to regulatory oversight and policy outcomes. Ads funded by crypto dollars rarely (if ever) mentioned digital assets, instead focusing on voter concerns like healthcare, inflation, and jobs. This strategic approach amplified crypto’s influence while sidestepping divisive debates about crypto itself.
Key Senate and House races demonstrated the power of this approach. In Ohio, $40 million in crypto-backed spending helped MAGA Republican Bernie Moreno (who said the Springfield Haitian ‘pet eating’ rumor was true) to unseat Senator Sherrod Brown. Brown, a crypto skeptic and chair of the influential Senate Banking Committee overseeing the Securities and Exchange Commission (SEC), is a close ally of Senator Elizabeth Warren. Both have been vocal critics of cryptocurrency and strong supporters of SEC Chair Gary Gensler, who was recently admonished by a federal judge for regulatory overreach and has faced judicial headwinds for some high-profile court battles.
Down-ballot, progressive incumbents like Representatives Jamaal Bowman, Cori Bush, and Katie Porter were also targeted and defeated with crypto-funded campaigns that reshaped their districts’ messaging.
This influence underscores a critical point: crypto is no longer a niche or fringe issue. The industry is a powerful force capable of reshaping political outcomes and driving public opinion. Democrats’ reluctance to engage and convince a skeptical industry of any meaningful pivot ceded valuable ground to Republicans, who have now positioned themselves to aggressively advance an agenda to reshape not only the legislative and executive branches of federal government, but also the judicial branch through the Senate confirmation process.
Time Is of the Essence
The GOP’s embrace of crypto is not without risks. Trump’s America First plans drawn from Agenda 47, which consolidates executive power and emphasizes deregulation, could exacerbate wealth inequality and entrench systemic barriers for marginalized groups. Without thoughtful policies, the decentralization ethos of crypto may give way to new forms of exclusion, where the promise of financial freedom remains locked in inaccessible tech and finance siloes.
For Democrats, the urgency is clear. Crypto is a fast-moving space, and the next four years will be critical in shaping how it integrates into the broader economy. Without a proactive strategy, Democrats risk further alienating voters who see crypto as a path to financial empowerment and economic participation. Any further stumbles or delays will allow the GOP to solidify its narrative and policies, leaving Democrats to play catch-up and the GOP and its leadership as the face of the web3 economy, in the United States and abroad.
A Roadmap To 2028
To reclaim their political footing, Democrats must reimagine its policies to prioritize digital asset innovation as a tool for economic opportunity. This pivot began belatedly during the truncated 2024 election cycle after Harris entered her 107-day race to the finish line. The ‘don’t trust, verify’ crowd proved to be unmoved.
So, can Democrats truly turn the page? Here’s how:
Take Anti-Crypto Partisanship Off the Table
The first step is depoliticizing crypto. By framing digital assets as tools for education, innovation, and community advancement, Democrats can shift the conversation away from regulatory battles and partisan divides. This approach sets the table for grassroots opportunities rather than allowing the narrative to remain dominated by financial elites.
Foster Financial Inclusion
Crypto’s most significant potential lies in its ability to empower marginalized communities. For Black and Latino investors, who are disproportionately represented among crypto adopters, digital assets offer a way to bypass traditional financial barriers. Democrats could champion policies that expand access to digital tools, support minority-led crypto initiatives, and provide educational resources tailored to underserved communities.
Prioritize Grassroots Education and Innovation
Rather than focusing solely on large-scale institutional adoption, Democrats could invest in grassroots education programs that demystify crypto and blockchain technology. Partnering with state and local community organizations, as well as organizations like the National Cryptocurrency Association, to offer training and resources can ensure that the benefits of digital assets are accessible to all, not just those with existing wealth or technical expertise.
Regulate Thoughtfully to Protect Consumers
Clear and balanced regulations are essential. Democrats could advocate for policies that promote transparency and accountability while protecting investors from fraud and volatility. Indeed, these goals are not mutually exclusive. This includes working with industry stakeholders at every level to create guardrails that foster innovation without compromising consumer safety.
Encourage Broader Participation in Crypto Innovation
The exclusionary “bro” culture that exists in tech and finance, has long alienated those most in need of financial empowerment at the intersection of the two in the crypto industry. Democrats can push for greater diversity in the crypto workforce and support minority entrepreneurs through targeted grants, mentorship programs, and access to capital. This ensures that the promise of crypto extends beyond a narrow demographic.
Aligning Crypto With Broader Freedoms
For crypto to truly serve as “the people’s money,” its adoption must be accompanied by protections for other fundamental freedoms. Privacy, speech, and economic mobility are essential pillars of a thriving democracy, and crypto policy must reflect these values. Democrats have a unique opportunity to connect the principles of decentralization and self-sovereignty with a broader progressive vision that prioritizes equity and inclusion.
By tying crypto to these freedoms, Democrats can reclaim the narrative and position themselves as champions of innovation that works for everyone—not just the privileged few.
Building A Progressive Crypto Future
The next four years are pivotal for Democrats; the next two are even more consequential for the checks and balances of legislative power. The party has an opportunity to align crypto’s economic potential with a vision of justice and equity that serves all Americans. By shedding anti-crypto partisanship, investing in grassroots education, and championing inclusive innovation, Democrats can transform a liability into a strength. This shift can end divisive rhetoric and pave the way for policies that empower communities, drive web3 opportunities, and build an economy that is secure, inclusive, and decentralized.