Financial Insights That Matter
Haliey Welchwidely recognized as the viral ‘Hawk Tuah’ girl, has finally addressed the public after weeks of silence following the collapse of her cryptocurrency venture, the $HAWK token. Welch first rose to internet fame in 2023 for her memorable phrase “spit on that thang”, which became a viral sensation across social media platforms. Her sudden internet stardom led to lucrative opportunities, including brand endorsements, a podcast titled “Talk Tuah with Haliey Welch”, and eventually, a venture into the volatile world of cryptocurrency.
In late 2024, Welch launched the $HAWK token, marketed as a long-term investment that promised to revolutionize how people perceive digital currencies. Initially, the token experienced a meteoric rise, reaching a valuation of $490 million. However, this success was short-lived as the token’s value plummeted by over 90%, wiping out millions in investor funds. The dramatic collapse triggered accusations of a pump-and-dump scheme, leaving many investors feeling deceived and demanding accountability. While Welch has not been named in any legal proceedings, the backlash led her to withdraw from social media—until her recent reappearance.
‘Hawk Tuah’ girl Haliey Welch’s response to the $HAWK token collapse
Welch resurfaced in a leaked podcast episode with FaZe Clan founder Banks, where she openly discussed the fallout from the $HAWK token collapse. During the podcast, Welch expressed regret over the incident, emphasizing that she never intended for investors to lose money. She claimed the idea for the cryptocurrency was presented to her by a “friend of a friend”, who pitched it as a revolutionary long-term project in the crypto space.
“It was brought to me as a long-term coin that would change the way everybody thinks about crypto,” Welch explained. “And I feel really bad for all the people that got affected by it. It just didn’t go the way I planned.”
Welch further admitted that there were warning signs regarding the individual managing the project. She recounted how the person’s behavior became suspicious around the time of the token’s launch.
“I probably should have looked into him a little bit more,” she said. “He was acting a little bit weird on the day of the launch, and that made me suspicious.”
‘Hawk Tuah’ girl’s boyfriend Kelby ‘Pookie’ Blackwell’s reaction to the loss
Adding a personal touch to the financial debacle, Welch revealed how her boyfriend, Kelby ‘Pookie’ Blackwell, was also affected by the collapse of the $HAWK token. During the podcast, Welch shared a humorous yet telling anecdote about how Blackwell reacted to losing money in the failed investment.
“Pookie lost money too,” she admitted with a nervous laugh. “He said, ‘How you going to take my money?’ He still gives me s* all the time. He says, ‘I wish I had my $300 back.’”**
While $300 may seem insignificant compared to the millions lost by other investors, the incident illustrates how the collapse impacted not just large-scale investors but also Welch’s personal relationships. The lighthearted recounting of her boyfriend’s reaction contrasts with the serious financial repercussions faced by others who invested significantly larger amounts in the project.
Accusations of a pump-and-dump scheme
As the $HAWK token plummeted in value, many investors accused Welch of orchestrating a pump-and-dump scheme—a fraudulent practice where the price of an asset is artificially inflated before the creators quickly sell off their shares, causing the value to crash. Despite these allegations, Welch has not been named in any lawsuits or legal investigations connected to the collapse.
Welch insisted during the podcast that she was misled by those managing the token and was not involved in any intentional scheme to defraud investors. She emphasized that her lack of experience in the crypto market contributed to her failure to recognize the red flags surrounding the project.
“I really didn’t know what I was getting into,” Welch stated. “I trusted the people who pitched the idea, and I feel terrible for everyone who lost money because of it.”
The rise and fall of ‘Hawk Tuah’ girl’s internet fame
Welch’s journey from viral sensation to controversial figure highlights the dangers of sudden internet fame and the risks associated with leveraging that fame for financial ventures. After her 2023 video went viral, Welch quickly capitalized on her newfound popularity, securing brand deals and launching her podcast, which gained a substantial following.
Her decision to enter the cryptocurrency market was seen by many as a natural progression in the age of influencers seeking to diversify their income streams. However, the collapse of the $HAWK token has shifted public perception of Welch from a carefree internet personality to a figure associated with financial scandal.
Despite the backlash, Welch appears determined to move forward. Whether she can rebuild her reputation remains to be seen, but her recent return to the public eye suggests she is not shying away from addressing the controversy head-on.
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