Financial Insights That Matter
Apple (NASDAQ:AAPL) has been notified by Germany’s antitrust authoritythe Bundeskartellamt, regarding potential violations tied to its App Tracking Transparency Framework (ATTF). The regulator raised concerns that Apple’s rules impose stricter requirements on third-party apps than on its own services, which may constitute self-preferencing under German competition law.
Since ATTF’s launch in April 2021, app providers in Apple’s iOS App Store have been required to obtain additional user consent for data tracking. However, the Bundeskartellamt argues that Apple does not apply the same strict rules to itself, creating a possible competitive imbalance.
Apple now has the chance to respond to these allegations. Andreas Mundt, President of the Bundeskartellamt, stated that Apple’s framework makes it harder for rival app developers to access user data for advertising. The case falls under Germany’s extended abuse control laws, which Apple has appealed to the Federal Court of Justice. The appeal remains pending.
This article first appeared on GuruFocus.
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