Financial Insights That Matter
Acquisition will accelerate AI innovation and business transformation for clients
Moov AI will enhance Publicis Groupe Canada’s end-to-end client offering spanning data, digital, CRM, production and more
TORONTO, March 27, 2025 /CNW/ – Publicis Groupe has entered into a definitive agreement to acquire Moov AI, Canada’s leading artificial intelligence and data solutions company, delivering strategic AI activations for more than 100 clients in Canada.
Founded in 2018 and operating out of Montréal, Moov AI has over 60 AI-dedicated experts, including data scientists, data developers, strategic advisors, and AI project managers. Named Forbes’ #1 Best Startup Employer in Canada (2024) and listed among the 9 major AI milestones of the past decade in Québec by the Conseil du Patronat du Québec (2024), Moov AI helps brands optimize their business through data and AI, providing services such as strategic consulting, generative AI training, business intelligence and delivery of industry-leading concrete AI solutions.
With the Canadian AI market projected to reach $28.2 billion in 20281the combination of Moov AI’s best-in-class consulting, proprietary solutions and insights, coupled with Publicis Groupe’s CoreAI offering, will add a powerful AI-driven engine and set of capabilities for Publicis Groupe Canada to leverage in-market. With this acquisition, clients will be able to accelerate their ability to deliver personalization at scale through:
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Strategic Consulting & Solutions: Moov AI’s dedicated AI experts, unique strategic approach and proprietary tools help clients build custom data and AI solutions for various challenges or gaps their business might be experiencing – whether its automating processes, optimizing decisions or maximizing productivity.
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End-to-End Business Transformation: Moov AI’s suite of solutions provides clients with powerful tools to transform their business across every touchpoint from warehouse product management to marketing operations to consumer delivery and more.
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Market Expertise and Regional Expansion: Moov AI brings its leading talent and AI-driven capabilities to help Canadian clients supercharge their local campaigns and scale their impact into the U.S., through Publicis Groupe Canada’s strong presence across North America.
This announcement marks another milestone in Publicis Groupe’s continued investment in AI. Moov AI will serve as a complementary offering to CoreAI for clients in the North America market and will be integrated into Publicis Groupe’s expansive AI capabilities.
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