Staples Canada reimagines That Was Easy campaign on 20th Anniversary to help Canadians simplify life by crushing their to-do lists #CanadaFinance

Built around the needs of today’s customer, the new brand platform highlights the Staples experience with curated products, services and EASY solutions

RICHMOND HILL, ON, May 26, 2025 /CNW/ – Today, Staples Canada announces the return of its iconic That Was Easy campaign with the launch of a reimagined brand platform designed to help Canadians crush their to-do lists and get back to what matters most. Celebrating the 20^th anniversary of the original campaign and iconic EASY button, this new brand platform goes beyond a nostalgic symbol – it highlights how the brand has evolved over the past two decades.

Informed by shifting customer needs, this evolution spans Staples’ entire enterprise, across both B2C and B2B operations, and reaffirms its brand promise: to simplify the working and learning experience through curated products, seamless service, and expert support — making life easier for all Canadians.

“For 20 years, the EASY button has symbolized Staples’ commitment to simplifying the working and learning experience for our customers,” said Rachel HuckleCEO, Staples Canada. “Today, we’re not just reviving a nostalgic part of our brand – we’re redefining EASY. This evolution represents our dedication to curating the right products, creating easy and enjoyable customer experiences, and leveraging our expertise to help Canadians efficiently tackle their to-do lists and get back to what matters most – living.”

The new EASY, made for today’s consumer
The meaning of EASY has evolved over the past 20 years, with advancements in technology and accessibility transforming how Canadians work and learn. Staples’ new brand platform reflects how Staples is meeting today’s customers’ needs through:

• Curated product selection: Thoughtfully selected offerings across key categories including tech, kids, travel, and services.

• Enhanced customer experience: Seamless shopping experiences both in-store and online.

• Expert guidance, EASY solutions: Staples associates are at the heart of the EASY experience; knowledgeable, friendly and ready with tailored solutions to help customers make confident decisions.

• Human-centered approach: Relating to customers’ everyday challenges with authenticity.

• Building confidence: Empowering customers to tackle their to-do lists efficiently.

“We understand that our customers’ lives are busier than ever. Whether you’re a parent, educator, business owner, remote worker, or a student looking for the latest tech, Staples is committed to making your working and learning experience easier, more seamless, and more supportive than ever before,” added Huckle.