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Bitcoin, made publicly available in 2009, began its rise to popularity around 2010 when the price for one token rose from fractions of a dollar to $0.09. Since then, its price has increased by tens of thousands of dollars—sometimes rising or falling by thousands within one day.
There are several reasons why Bitcoin has such a volatile price history. Understanding the factors that influence its market price can help you decide whether to invest in it, trade it, or continue watching its developments.
Key Takeaways
- Like most commodities, assets, investments, or other products, Bitcoin’s price depends heavily on supply and demand.
- As an asset adopted quickly by investors and traders, speculation about price movements plays a critical part in Bitcoin’s value at any given moment.
- Media outlets, influencers, opinionated industry moguls, and well-known cryptocurrency fans create investor concerns, leading to price fluctuations.
Investopedia / Alison Czinkota
Bitcoin Supply and Demand
Supply and demand influence the prices of most commodities more than any other factor. Bitcoin’s market value is affected by how many coins are in circulation and how much people are willing to pay. By design, the cryptocurrency is limited to 21 million coins—the closer the circulating supply gets to this limit, the higher prices are likely to climb.
It is difficult to predict what will happen to prices when the limit is reached; there will no longer be any profit from mining Bitcoin. As big financial players compete for ownership in an environment of dwindling supply, Bitcoin’s price will likely fluctuate in response to any actions they take.
Bitcoin Investor Actions
As the most popular cryptocurrency, Bitcoin demand increases because supply is becoming more limited. Long-term, wealthier investors hold their Bitcoins, preventing those with fewer assets from gaining exposure. According to the National Bureau of Economic Research, one-third of all Bitcoins were held by the top 10,000 investors at the end of 2020. The number held by institutions and large investors will likely keep rising as long as belief in the cryptocurrency’s staying power and profitability remains strong.
Bitcoin volatility is also driven, to an extent, by these investors. It is unclear how Bitcoin whales—investors with BTC holdings large enough to influence market value—would liquidate their significant positions into fiat currency without affecting Bitcoin’s market price. If the whales were to begin selling their Bitcoin holdings suddenly, prices would plummet as other investors panicked as well.
Most exchanges have limits on the amount that can be liquidated in one day, in the range of around $50,000. Investors with thousands of bitcoins may be unable to liquidate their assets fast enough to prevent enormous losses. If Bitcoin prices hover around $50,000, a larger investor could only liquidate one coin daily. Other investors would begin to sell, and prices would plummet before anyone with more than $50,000 in coins could sell them all off, leading to significant and rapid losses.
Fear and greed are two primary drivers behind Bitcoin’s volatility and prices. Because of its well-known volatility, investors fear that they will miss out on big upswings or fall victim to large downswings. This causes many of them to panic sell or buy, influencing demand and, therefore, prices.
Bitcoin volatility is also partly driven by the varying belief in its utility as a store of value and method of value transfer. A store of value is an asset’s function that allows it to maintain value in the future with some degree of predictability. Many investors believe that Bitcoin will retain its value and continue growing, using it as a hedge against inflation and an alternative to traditional value stores like gold or other metals.
Bitcoin in the News
Because news and media outlets are businesses that need content for their readers and viewers, they often present information and predictions from “experts” that are not always verified by evidence other than opinions.
It’s not uncommon to hear an opinion from someone heavily invested in Bitcoin stating that the currency will soon be worth hundreds of thousands. Others hype newly invented cryptocurrencies to try and take away market share from Bitcoin. However, most of this media attention and publicity serves to influence Bitcoin’s price to benefit the people who hold large numbers of coins.
When media outlets announced Proshare’s introduction of its Bitcoin Strategy ETF (exchange-traded fund) in late October 2021, Bitcoin’s price skyrocketed over the next few weeks. Investors jumped at the chance to gain exposure to a cryptocurrency on an official exchange, causing a price jump to almost $69,000.
After the hype died down and investors realized the ETF was linked to Bitcoin through futures contracts traded on the commodities market, prices dropped back down to around $50,000.
Bitcoin Regulation
Rumors about regulations tend to impact Bitcoin’s price in the short term, but the significance of the impacts is still being analyzed and debated.
Government agency views of cryptocurrency can also affect Bitcoin’s price. For example, the Internal Revenue Service (IRS) considers Bitcoin a convertible virtual currency because you can convert it to cash. The IRS also considers Bitcoin a capital asset if it’s used as an investment instrument. Additionally, if you mine a Bitcoin, you are required to report it as income based on the coin’s market value on the date you receive it.
The tax stance taken by the IRS means taxes must be paid when you use Bitcoin. As a result, taxes factor into Bitcoin’s market price—but it doesn’t necessarily contribute to its volatility unless the tax regulations change often and cause investor concerns.
China’s government and central bank announced in 2021 that all cryptocurrency transactions or facilitation were illegal. Bitcoin mining was cracked down upon following a meeting of the State Council Financial Stability and Development Committee in May, which resulted in a massive shutdown of cryptocurrency mining farms in the country. Rumors of the push to end mining in the country had caused prices to drop previously—but following the release of the committee meeting in May, Bitcoin’s price dropped through August 2021 to around $29,700 as miners scrambled to relocate.
In the U.S., brokerages and companies began applying for approval of bitcoin-related securities in 2013. The Securities and Exchange Commission fought back for more than ten years until finally approving several exchange-traded products that held bitcoin in January 2024. In the last few months of 2023, investor expectations of ETP approvals drove Bitcoin’s price from about $27,000 to more than $43,000.
Bitcoin Is Still in Its Infancy
As a means of exchange, gold has been used for a very long time. As such, it is a reasonably stable commodity, as far as price, demand, and supply go. Likewise, fiat currency has been around for some time—while exchange rates between countries fluctuate and are somewhat volatile, their values are, to a point, predictable based on the issuing country and the economic circumstances it faces.
Bitcoin has only been around for a short time—it is still in the price discovery phase. This means that prices will continue to change as investors, users, and governments work through the initial growing pains and concerns until prices stabilize—if a stable point can be reached.
Why Does BTC Fluctuate So Much?
Bitcoin’s price fluctuates because it is influenced by supply and demand, investor and user sentiments, government regulations, and media hype. All of these factors work together to create price volatility.
How High Can Bitcoin’s Price Go?
It’s rare to view cryptocurrency news and not see an analyst’s, investor’s, or fan’s opinion of how high Bitcoin’s price will get. Unfortunately, how high or low the cryptocurrency’s price will go is unknown.
Is Bitcoin Safe to Buy?
You can buy Bitcoin on government-approved cryptocurrency exchanges like Coinbase. If you’re looking to use Bitcoin to preserve capital or grow your assets, its price is highly volatile—there is no guarantee that you will see any returns; you’re just as likely to lose everything you invest as you are to make any gains.
The Bottom Line
Bitcoin prices are volatile for many of the same reasons other investments are—supply and demand and how investors react to hype, news, and regulatory actions. The main difference between bitcoin and other investment prices is the magnitude in which its price changes. It isn’t uncommon for Bitcoin to have a $2,500 difference between its high and low price for one day—the most volatile stocks see price ranges measured in tens of dollars. Most of Bitcoin’s price volatility comes from investor fears of missing out on big price movements.
The comments, opinions, and analyses expressed on Investopedia are for informational purposes only. Read our warranty and liability disclaimer for more info. As of the date this article was written, the author owns BTC and XRP.
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