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But lately, a new player has flexed its muscles and caught everyone’s attention — a financial strategy with a rather unusual focus: the biceps and triceps of CEOs.
This quirky yet successful Exchange-Traded Fund (ETF) has outperformed the S&P 500 by a significant 140% over the past four years, and it all comes down to one key factor: lifting heavy.
Meet the “Deadlift ETF,” the brainchild of multimillionaire entrepreneur Pieter Levels, known online as levelsio. Forget about traditional investment criteria—Levels has handpicked companies based on whether their CEOs hit the gym hard, specifically with weights or combat sports. No cardio bunnies allowed. This ETF is all about CEOs who sweat and grunt under the iron, and apparently, that’s the secret to financial gains.
🏋️ I made a Deadlift ETF with only companies with CEOs that lift weights or do fight sports (not just cardio)
It outperforms the S&P500 by 140% or 2.4x over the last 4 years!Lifting weights = $$$ pic.twitter.com/BwALkXgKFG
— @levelsio (@levelsio) August 19, 2024
So, who’s pumping iron and pumping profits?
The Deadlift ETF is a who’s who of corporate giants, including Meta Platforms, Amazon, Goldman Sachs, Uber, Microsoft, Apple, BlackRock, and NVIDIA.
Each of these companies has a CEO who’s no stranger to the gym, and together, they’ve been crushing the competition.
Interestingly, the Deadlift ETF has consistently outperformed Alphabet (Google’s parent company), which, as Levels cheekily suggests, might do better if Sundar Pichai swapped his strategy sessions for deadlifts.
“I’m convinced Google would do better if Sundar Pichai would lift heavy weights or do fight sports,” Levels quipped on X.
But this isn’t just a case of muscle mania. Levels points to Mark Zuckerberg as a prime example. Known for his intense workout regime that includes martial arts and fitness challenges, Zuckerberg’s Meta saw an 81% stock price increase over the past year — smashing Google’s 29% rise, which barely kept pace with the S&P 500.
Coincidence? Levels thinks not.
And it’s not just about working out; it’s about how you work out.
Levels isn’t impressed by just any fitness routine. He’s all about strength training. Running?
Nice, but not enough, he says. “Also no, running isn’t heavy exercise, it’s nice but not enough. Gotta PICK UP a heavy thing and lift it multiple times,” he posted, giving a virtual nod to every lifter who’s ever grunted through that last rep.
This emphasis on serious, strength-building exercises isn’t just gym talk—it’s the foundation of the Deadlift ETF’s philosophy and, apparently, its success.
It’s fun to imagine a world where a CEO’s bench press directly boosts stock prices. However, reality is more nuanced. Market trends, company performance, and broader economic conditions play significant roles in an ETF’s success.
But if hitting the gym can help sharpen a leader’s discipline and focus, who’s to say it doesn’t translate to better decision-making in the boardroom.
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