In the serene region of Chiemgau, nestled in the southeastern part of Bavaria, the Chiemgauhof Lakeside Retreat has emerged as a new beacon of luxury and regional charm. Officially opened to guests, the five-star superior hotel has been thoughtfully conceived by renowned Italian architect Matteo Thun, who draws inspiration from the area’s rich architectural heritage, particularly its historical wooden barns. This exclusive retreat not only harmonizes contemporary elegance with local identity but also underscores a broader trend in luxury hospitality that emphasizes authenticity and quality.
The Chiemgauhof is part of the esteemed Achental Resort in Grassau, co-owned by Ursula Schelle-Müller and Dieter Müller, the founders of the Motel-One hotel chain. Their reputation for discerning investment in quality accommodations is well-known, and the unveiling of this property reinforces their commitment to enhancing Bavaria’s hospitality landscape.
On arriving at the retreat, guests are greeted with an architectural design that evokes a sense of timelessness, suggesting the establishment has a long-standing presence in its picturesque surroundings. This impression is intentional; Thun’s architectural vision incorporates three wooden buildings that stretch along the banks of Lake Chiemsee, seamlessly integrating with the natural landscape through the use of glass elements, verdant gardens, and pergolas that invite exploration.
The aesthetic is rooted in local traditions yet elevated by modern luxury. Each of the 28 suites offers breathtaking views of the lake and the iconic Fraueninsel, thanks to large windows and outdoor terraces. Durable and natural materials define the interior—with brushed larch, spruce, glass, and marble framing a refined yet welcoming environment. One notable feature is a Japanese-inspired wooden bath that allows guests to relax while taking in the stunning lakeside views, exemplifying the blend of comfort and tradition that permeates the hotel.
The interior design deviates from the commonly critiqued Bavarian kitsch, opting instead for simplicity and elegance deeply rooted in regional culture. The decor features carpets crafted from recycled velvet and handmade ceramic tiles, contributing to an authentic Bavarian ambiance devoid of artifice. Artworks by local painter Julius Exter enrich the spaces, connecting each room to the cultural heritage of Chiemgau.
Guests looking to indulge in leisure can engage in various activities, from a refreshing swim directly from the hotel’s private dock to unwinding in the heated outdoor pool. A standout relaxation option is the Matteo-Thun sauna, designed to offer rejuvenation through a blend of traditional and contemporary wellness practices.
Culinary offerings at the Chiemgauhof Lakeside Retreat are equally impressive. Head chef Max Müller, in collaboration with the culinary director of the Achental Resort, focuses on sourcing fresh ingredients from local farms. This farm-to-table philosophy manifests in dishes that reflect regional flavors, such as Beuscherl—savory calf’s innards—and house-made blood sausage. The restaurant also features a unique sushi bar, led by master sushi chef Naoki Terai, who utilizes sustainably sourced freshwater fish to craft innovative sushi dishes.
Service at the Chiemgauhof aims for an unobtrusive yet attentive approach, echoing a commitment to guest satisfaction. The breakfast experience, which includes freshly baked chocolate croissants and high-quality homemade jams, showcases the retreat’s culinary standards from the very start of the day.
Steering the hotel are resident manager Louis Steinle, recognized as “101 Next Generation Hotelier of the Year,” and managing director Nikolai Bloyd, who honed his skills at the prestigious Schloss Elmau. Their expertise represents a new era in luxury hospitality, focusing on curated experiences that appeal to discerning travelers seeking both comfort and authenticity.
The success of the Chiemgauhof Lakeside Retreat reflects a growing trend among prominent entrepreneurs in Germany who are investing in high-quality hotel developments. Influential figures like Dieter Schwarz of Lidl and the Oetker family have diversified into the luxury hospitality sector, focusing on venues that reflect attuned service and understated elegance. Müller’s departure from traditional budget hotel investments toward high-end accommodations is a strategic pivot that aligns with the evolving expectations of luxury travelers.
By positioning itself as an exclusive retreat amidst the beauty of Chiemgau, the Chiemgauhof Lakeside Retreat effectively creates a synergy with the Achental Resort, offering guests a myriad of experiences—from golfing on an 18-hole course to fine dining at a three-star Michelin restaurant—culminating in a holistic luxury experience that encourages both relaxation and exploration.
As the luxury hospitality market continues to evolve in Bavaria, the Chiemgauhof Lakeside Retreat exemplifies a refined balance between seclusion and accessibility, regional tradition, and modern innovation. Its strategic offerings cater to a growing demographic that values personalized experiences and sustainability, making it a hallmark of the future of luxury accommodation in the region. The attention to detail and commitment to quality positioning may well set new standards for excellence in Bavarian hospitality, promising an unforgettable experience for those who venture into the tranquil embrace of Chiemgau.
In addition, the Chiemgauhof’s approach highlights a significant shift within the hospitality industry, one that champions local flavors and careful architectural design, creating a veritable haven for both relaxation and cultural enrichment. As travelers increasingly seek more meaningful connections with the places they visit, establishments like the Chiemgauhof stand poised to lead the way in merging luxury with authentic regional experiences.