Maverix Securities, a Swiss company specialized in structured products, has expanded its footprint by establishing a subsidiary in Paris, thus marking its entry into the European market. Armed with a PSI license from the French regulatory authority, the Autorité des Marchés Financiers (AMF), Maverix is positioned to operate more extensively across the European Union. The newly formed Maverix Securities (Europe) SA is located on the prestigious Avenue Kléber in the 8th arrondissement, designed to emphasize the company’s long-term commitment to the local market.
This strategic move comes as the market for structured products in France has seen remarkable growth, reportedly doubling since 2021 and reaching an annual volume of approximately €40 billion. This context provides a favorable landscape for Maverix as it seeks to enhance its offerings within one of Europe’s most sophisticated investor environments. With France’s robust expertise in derivatives and a stable regulatory framework, the company aims to create significant long-term value tailored to the needs of this distinct market.
David Schmid, Co-CEO of Maverix, emphasized the importance of this expansion, stating that Paris represents a strategically significant entry point not only into the European Union but also as a deliberate milestone in their overarching growth strategy. This initiative aligns with the company’s goal of replicating its successful Swiss business model in other EU countries, focusing on a combination of adaptable structuring, scalable technology, and direct customer access.
Maverix, which recently opened a branch in Lugano and formed a partnership in Singapore, is intent on extending its reach beyond its Swiss roots. By leveraging its established PSI license, the firm is authorized to provide investment advice, accept client orders, and execute non-guaranteed placements, allowing for robust collaboration with a range of clients.
Currently, the Paris office is staffed by three professionals, with plans for future expansion anticipated as the company seeks to engage two primary customer segments. The first is the distribution channel, which includes independent wealth managers and private banks, while the second encompasses institutional investors such as asset managers and insurance companies. This dual approach aims to harness the different facets of the financial landscape in France and provide tailored solutions that meet diverse client needs.
As Maverix seeks to navigate an evolving European financial landscape, the implications of its Parisian expansion might resonate well beyond immediate market entry. Such moves reflect broader trends of international firms recognizing and acting on growth opportunities within Europe, especially in specialized sectors like structured products. In the wake of regulatory shifts and an ever-changing economic environment, firms like Maverix stand to benefit from a proactive approach, aiming to establish a significant presence in one of the most competitive markets in the world.
As organizations like Maverix advance their agendas, the dynamics of structured product markets will likely evolve, driven by both innovation and regulatory frameworks that accommodate new entrants. The impact on investors and institutions could be profound, potentially paving the way for enhanced product offerings and competitive pricing as firms vie for market share. As the situation develops, stakeholders will be closely watching to assess how Maverix’s foray into France will influence its strategic direction in other EU markets and potentially alter the competitive landscape in structured finance.
This expansion not only signifies a pivotal moment for Maverix but also hints at what lies ahead for the European structured products market, presenting implications that financial professionals will need to monitor closely. As Maverix embarks on this new chapter, its evolution and the impact of its business practices will serve as a case study for industry observers and competitors alike. In an environment marked by heightened scrutiny and regulatory challenges, successful navigation of these waters could establish Maverix as a key player in the expanding European investment landscape.