Anitta, the Brazilian pop phenomenon, has transcended the boundaries of music to become a formidable global brand. Known for her genre-blending sound and business acumen, she has effectively capitalized on her artistic talents and cultural heritage to establish a multifaceted career, accumulating an estimated net worth of $25 million by 2025. This impressive figure, as reported by Celebrity Net Worth and Forbes Brasil, underscores not just her success in the entertainment industry but also her ventures into business and real estate.
Born Larissa de Macedo Machado on March 30, 1993, Anitta grew up in the Honório Gurgel neighborhood of Rio de Janeiro. From a young age, she displayed a fervent passion for performing, singing in her church choir at the age of eight. By the time she turned sixteen, she began posting dance videos on YouTube—efforts that would later gain significant traction, launching her into the public eye. The choice of her stage name, Anitta, came from a character in a popular Brazilian TV miniseries, which served as a pivotal point in her nascent career. In 2013, after gaining widespread attention with her independent single “Meiga e Abusada,” she signed with Warner Music Brazil, marking the beginning of her professional journey in music.
Anitta’s breakthrough came in 2013 with “Show das Poderosas,” which not only established her as a household name in Brazil but also led to a platinum-certified debut album. Her musical style, which evolved from Brazilian funk to encompass reggaeton, pop, and Afrobeat, played an instrumental role in her ascent to international fame. A critical turning point in her career occurred with the 2017 collaboration “Downtown” alongside reggaeton star J Balvin, a pairing that opened the doors to new audiences. The release of her trilingual album “Kisses” in 2019 further solidified her position, and in 2022, her hit single “Envolver” made history by reaching the number one spot on Spotify Global, marking the first time a solo Latin female artist achieved this milestone.
Beyond her musical exploits, Anitta has showcased an impressive business acumen. She took on an executive role at Warner Music, where she has made significant decisions impacting her career and the brand’s Latin American outreach. Her endorsement contracts with global companies such as Adidas and Samsung have not only complemented her income but also built her reputation as a savvy marketer in a highly competitive industry. Furthermore, she has ventured into emerging markets such as NFTs and launched her own fragrance line, further diversifying her portfolio. Incorporating her star power into various sectors, Anitta also made appearances as a judge on “The Voice Brasil,” expanding her reach and influence.
Anitta has also maintained a candid relationship with her public persona, openly discussing her sexuality—she identifies as bisexual—and advocating for LGBTQ+ rights. This openness has endeared her to fans and positioned her as a speaker on pressing social issues in Brazil and beyond. Throughout her career, Anitta has been linked with several high-profile relationships, though as of 2025, she remains publicly single, channeling her efforts into her artistic and business endeavors.
The real estate aspect of Anitta’s investments is also noteworthy, reflecting a significant portion of her wealth. She owns multiple properties in Brazil, including a lavish penthouse in Rio de Janeiro and a beachside mansion in Angra dos Reis. Additionally, her Miami residence serves as a base for her activities in the North American market. Local property records indicate that her real estate portfolio is valued at over $7 million.
On the linguistic front, Anitta is notably multilingual, speaking fluently or conversationally in five languages: her native Portuguese, English, Spanish, Italian, and French. This linguistic versatility has not only enabled her to craft international connections but also facilitated collaborations with a diverse roster of artists, promoting her music across various markets.
When examining Anitta’s financial standing, estimates suggest she earns between $3 to $5 million annually, a figure that fluctuates based on her touring schedules and brand endorsement deals. Major income sources encompass streaming revenues, which exceed six billion streams on Spotify, concert tours across Latin America, Europe, and North America, as well as television appearances. Her deal with Warner Music in 2022 was estimated to exceed $10 million, underscoring her position as a leading figure in the music industry.
Among her works, the song “Envolver” stands out as both her highest-grossing track and a cultural milestone. The single achieved unparalleled success, reaching the number one spot on Spotify Global and garnering over 700 million streams on the platform. Additionally, its impact extended to YouTube, where it accumulated more than 500 million views, further cementing Anitta’s status as a global music icon. The song earned critical acclaim, including a Latin Grammy nomination, and opened doors to lucrative sync licensing deals.
Anitta’s financial portfolio exemplifies more than mere talent; it exemplifies a rare combination of artistic skill complemented by strategic business decisions. Her journey from the favelas of Rio de Janeiro to international stardom illustrates the potential of cultural exports in a globalized world. As Anitta continues to record, tour, and explore new ventures, her influence and financial standing are set to grow, maintaining her position as one of the wealthiest and most impactful female Latin artists alongside other superstars like Shakira and Karol G.
In the realm of music, Anitta has not only redefined the Latin pop landscape but has also elevated Brazilian music on the world stage, a testament to her talent and visionary outlook. As the entertainment industry evolves and explores new avenues for growth, Anitta remains a figure to watch, illustrating how an artist can achieve substantial success through innovation, adaptability, and a commitment to her roots. The power of her performances is mirrored in the robustness of her financial future, a synergy that positions her for continued success in the years to come.