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![Digitally Transforming Finance into a Strategic Business Partner](https://i0.wp.com/hbr.org/resources/images/article_assets/2024/09/CRE5045_HBRAS_CVR-218x300.png?resize=218%2C300&ssl=1)
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Financial planning and analysis (FP&A) practitioners traditionally have struggled to create as much value for the business as they could. Since they’ve spent a lot of time gathering, formatting, and reconciling data to create reports, they simply haven’t had the time (or the right tools) to provide deeper-dive, value-added analysis or insights, or to be a consistent presence at the management table, helping senior executives make better decisions.