L&T Finance partners with Amazon to enhance consumer lending in India #IndiaFinance

L&T Finance Limited (LTF) has partnered with Amazon Finance India to develop new credit solutions aimed at improving affordability for customers and merchants on Amazon. The collaboration was announced at the AI-focused ‘RAISE 2024’ event in Mumbai, organised by LTF for the BFSI sector.

This alliance is set to boost LTF’s product diversification and make credit more accessible through a streamlined digital process, the company said in a statement.

The partnership aligns with LTF’s broader strategy to enhance customer acquisition and market integration.

LTF Managing Director and CEO, Sudipta Roy, highlighted the initiative’s significance. “This partnership marks a key step in our efforts to deliver innovative financial services and deepen market reach,” he said.

Roy also emphasised LTF’s shift toward a customer-centric approach, aiming to design products that meet evolving needs while leveraging Amazon’s technology for seamless execution.

Vikas Bansal, Director of Amazon Finance India, noted the partnership’s focus on fostering responsible credit behavior and simplifying financial access.

“By leveraging cloud-native technology, we aim to redefine speed, availability, and convenience for customers while supporting their aspirations,” Bansal added.

The companies believe the collaboration will not only strengthen their business goals but also contribute to financial inclusion and responsible lending in India’s growing digital economy.

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