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We are living in a world where multitasking is the norm, and few individuals manage to shine brighter than everyone else, like Twinkle Jain. A chartered accountant by profession and a financial content creator by passion. She has an impressive social media presence of around 500k followers, and she has definitely carved a reputation in that niche. Twinkle is an inspiration for many young minds, proving that success and determination can be achieved through expertise and creativity combined.
Her journey into the world of content creation began around April 2021, when she recognized the potential of financial information and built a mission to simplify complex financial ideas and make them easier for people to understand. Her work comprises everything from managing daily expenses to planning long-term financial goals to amazing tips and tricks and great insights into the finance world.
Now what truly sets her apart? Her passion is to translate difficult financial terms into easy, clear, and effective advice. Her idea is to make finance approachable, user-friendly, and fun. She’s committed to breaking barriers and making finance a core principle and accessible to everyone, regardless of experience or background. How amazing is that?
In conversation with CA Twinkle Jain: On creating her own personal finance community
Grazia: You are the first Chartered Accountant to start putting personal finance content on Instagram, what inspired you to mix your CA skills with content creation?
Twinkle Jain: While working in a corporate environment, I witnessed many of my coworkers make financial mistakes, such as surviving on EMIs and making irrational financial decisions. Not only that, but because I was a CA, after the fiscal year ended, my colleagues asked me a lot of tax-related issues. I wanted to address the problem for everyone. I felt that by applying my CA knowledge, I could bridge the gap and assist others in better-comprehending money. I discovered that most financial advice available on the internet was either too sophisticated or too simple. So I tried to marry my creative side with CA knowledge and used social media to simplify financial knowledge and make it interesting for everyone.
G: What was the most surprising reaction from your traditional finance peers when you started content creation?
T J: The reaction was a mix of curiosity and doubt. Some were intrigued, while others were skeptical about how serious content creation could be. A lot of my finance peers were confused and judgemental about why a finance professional like me would dive into something totally off-track like content creation. While people considered Instagram to be a medium of entertainment, my peers were skeptical of why anyone would want to get information on it. Over time, though, they began to appreciate the impact and reach of my work.
G: Can you share a memorable moment from the early days when you realized you were onto something big?
T J: A memorable moment came when my maternal grandfather decided to move his investment from a fixed deposit to a senior citizen savings scheme after watching one of my videos. It was a powerful realization that my content was not only informing but also influencing real-life financial decisions. Additionally, when CA students began reaching out for career advice, I recognized the broader impact of my work. These experiences confirmed that I was making a tangible difference, not just in financial decisions but also in guiding others’ career paths. Knowing that my content and advice could help people in meaningful ways reinforced my belief in the value of what I do.
G: You wear various hats on a daily basis as a CA, and content creator, helping with initiatives towards women empowerment and education of underprivileged kids through your initiative “Good Cause”, so how does all that go about?
T J: Being a Chartered Accountant is a huge source of pride for me, it’s where my confidence and expertise come from. Content creation, on the other hand, is where I let my creative side shine. It’s something I’ve always loved doing and it allows me to express myself in new and exciting ways. My involvement in women’s empowerment and educational initiatives through “Good cause” is something I’m deeply passionate about. Working with NGOs in the past, I got the opportunity to teach kids who didn’t have resources. I saw curiosity and shine in their eyes to learn and grow as I never saw in someone else’s. It’s heart-wrenching to see them miss out on opportunities they deserve. I dream of a future where every child with a hunger for knowledge can access education and achieve their full potential. Juggling these roles can be demanding, but it’s incredibly rewarding. Each part of my life complements the others, blending my professional skills, creativity, and commitment to making a difference.
G: How do you balance giving professional advice with creating fun and relatable content?
T J: I try to simplify complex financial topics by using storytelling, real-life examples, and interactive elements like Q&As. This approach ensures that the content remains both informative and engaging for a broad audience, without losing its essential details.
G: What’s your relationship with money like?
T J: Coming from a traditional the roof family, money has always been a central focus for me. Since I finished school, I began earning from various sources like tutoring math. I’ve always believed that earning money is crucial for achieving financial independence and the freedom it brings. Building a strong financial identity has taught me valuable lessons in saving and managing money. My first viral video was about saving money when buying a MacBook, where I shared tips like claiming GST back and knowledge I gained from my CA training. This expertise has greatly influenced my content creation. My approach to money is straightforward: save diligently, avoid overspending, and do thorough research before making any new purchase.
G: What makes your personal finance content different from other creators?
T J: What sets my content apart is my CA background, which gives it depth and reliability. My content is packed with in-depth knowledge that I gathered in CA. For example, for any information I put out on taxes, I cross-check with the bare act of Income tax and not internet pages with superficial information. I focus on practical advice delivered in an easy-to-understand and relatable way. My goal is to make complex topics simple and actionable.
G: How do you keep your content fresh and interesting in a crowded space?
T J: I stay updated with the latest trends, listen to my audience’s feedback, and try out new formats like trending audio and engaging stories. I also focus on current events and relevant topics to keep the content timely and engaging. And I believe people relate to people and their personalities more than their content. So the space may be crowded, but my audience is here for me and my personality. Therefore, I try to be as authentic as possible and put out my true self.
G: What were some of the biggest challenges you faced as a trailblazer in financial content creation, and how did you overcome them?
T J: Being a finance content creator, I faced the tough challenge of coming up with fresh ideas every day while dealing with a lack of support from those around me. To overcome this, I dove into continuous learning and sought inspiration from various sources to keep my content innovative. Building a team was another major hurdle; I tackled this by carefully choosing passionate and skilled individuals who shared my vision, creating a strong and collaborative group. Staying productive and maintaining my drive involved setting clear goals and managing my time well, while always staying true to my own voice and values. This authenticity helped me connect deeply with my audience and stand out in the crowded field.