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EDITOR’S NOTE: Now in its 14th year, the RVBusiness Top 50 program celebrates those North American RV dealerships that, in the eyes of an esteemed panel of independent judges, best exemplifies dealer excellence in customer and community service. Winning dealers will be recognized during a presentation Nov. 13 during the RV Dealers Convention/Expo at Paris Las Vegas.
The Top 50 program is made possible thanks to the generous sponsorship of the following organizations: Airxcel Inc., Brown & Brown Insurance, Cummins Inc., GE Appliances, Genesis Products, Northpoint Commercial Finance, NTP-STAG, Performance Brokerage Services, Protective Asset Protection, RV Trader, and Wells Fargo.
RVBusiness will publish a profile of each Top 50 sponsor leading up to the RV Dealers Convention/Expo.
Northpoint Commercial Finance is a leading North American RV floorplan finance lender, but it’s also a business that remains extremely customer focused, according to Jeff Olander, Northpoint senior vice president for business development.
“Our dealers and manufacturer partners always come first. We answer calls and respond to emails as quickly as possible. You can get a hold of us,” he says. What’s more, Northpoint has built its industry reputation for service by offering flexible financing and by being understanding of dealers’ needs, he says.
“We’re a very relationship-driven lender,” he adds. “Northpoint continually listens, evaluates and develops financing terms that are designed solely to help RV businesses prosper.”
And while the company serves some of the largest dealers and manufacturers in the RV market, Olander says it is just as focused on meeting the needs of its mid-sized and smaller dealer and OEM partners.
“We truly support the entire industry— not just the largest players,” he says. In fact, Northpoint’s founding principle when it began operations in 2012 was that it would grow as it helped its clients grow their businesses.
Today, Northpoint has more than 200 employees and is a diversified floorplan finance provider that offers its financial services to over a dozen different industries, including the RV, marine and trailer, manufactured housing and powersports markets. The company’s U.S. headquarters is based in Alpharetta, Georgia, and it has an office in Burlington Ontario, Canada, to serve its Canadian dealer customers .
Being a broadly diversified floorplan lender offers a number of benefits for both Northpoint and its customers, according to Olander.
“There is value in that, in that some dealers sells RV and marine, or RV and cargo trailers, so we can serve their inventory financing needs completely ,” he says. “Serving a diversity of industries also helps keep Northpoint balanced, because sometimes one industry might be down while others are up.”
Meanwhile, to better serve the needs of its dealer partners, Northpoint continues to support and market strategic partnerships with Bank OZK and IOA Insurance Services. The partnership OZK provides enhanced retail rewards for Northpoint’s RV and marine dealers, while the partnership with IOA offers insurance services that can include coverage for general liability, excess liability, workers compensation and much more.
Olander says Northpoint is proud to be a longtime sponsor of the RVBusiness Top 50 Dealer Awards, which reflects the company’s efforts to support the Industry.
“To see some of the top dealers being recognized, and to be associated with a group like that, is special, and a highlight for our company,” he says, adding that it’s a point of pride to see many of its dealer customers recognized each year. “We believe that this is the best event in the industry to be associated with.”