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Pinewood Technologies Group PLC has signed a five-year contract with Volkswagen Group Japan to deploy its cloud-based platform across approximately 350 Volkswagen and Audi dealerships in Japan, according to a press release.
The UK-headquartered software provider said the agreement marked a “significant new customer base” and was aligned with its strategic goals.
The roll-out and associated revenues are expected to begin in the first half of 2026.
Pinewood, which became an independent entity in 2024 following the sale of Pendragon PLC’s UK motor and leasing divisions to Lithia Motors Inc, develops cloud-based retail systems for automotive retailers and OEMs.
Volkswagen Group Japan imports vehicles and components for both the Volkswagen and Audi marques and operates a network of authorised dealerships nationwide.
Lennart Nigmann, Group Network Management Director of Volkswagen Group Japan, said the platform would allow dealer partners to improve both “customer experience and efficiency”, highlighting the benefit of “seamless integration” with existing Volkswagen Group systems.
Pinewood CEO Bill Berman said the company was “thrilled” to be working with Volkswagen Group Japan and reiterated Pinewood’s ambition to make Japan a core strategic market, adding the firm hoped to “add other OEMs in Japan as customers in the future.”
The software business serves over 30,000 users across 21 countries and maintains partnerships with over 50 OEM brands.
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