CashNews.co
Ted Baker has reactivated its UK ecommerce platform, ceased since August after the brand’s administrative challenges.
- The new site launched on 15 November, showcasing AW24 collections for both women and men with an elevated shopping experience.
- Orders over £150 qualify for free shipping, while next-day delivery is priced at £5.95, aiming for customer convenience.
- Currently, the platform serves UK customers exclusively, with potential international expansions hinted for future updates.
- The initiative is led by Authentic Brands Group, continuing its role in reviving Ted Baker’s digital and retail presence.
Ted Baker has taken a significant step by reintroducing its online shopping portal for UK consumers on 15 November, following its earlier closure due to financial setbacks and administration in March. The revamped website offers a refined interface, aligning with the brand’s iconic British charm, making its catalogue of women’s and men’s apparel more accessible to local buyers.
Maintaining an initial focus on domestic operations, the website facilitates free shipping for purchases over £150. A next-day delivery option is also available at £5.95, although it’s restricted to UK deliveries, with international orders on hold as further notices are awaited.
The relaunch is part of a broader strategy by Authentic’s operating partner, United Legwear & Apparel Co., who assumed control of design and manufacturing operations in various Ted Baker categories. This development highlights a commitment to revitalising the brand’s market presence post-administration.
A spokesperson for Authentic emphasised the platform’s modern features: “The new site is designed to bring Ted Baker’s signature blend of British charm, style and sophistication into the digital space, offering customers an elevated and fresh shopping experience.” This reaffirms the brand’s intent to maintain its identity while adapting to digital shopping trends.
There is optimism surrounding Ted Baker’s potential re-expansion into international markets, although specific timelines remain undisclosed. The current UK-centric approach ensures a controlled and strategic re-entry into ecommerce.
Ted Baker’s strategic relaunch of its UK ecommerce site marks a pivotal step in restoring its market presence post-administration setbacks.